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“I’ve had the absolute pleasure of working with Rachel for over three years now, and I can confidently say she’s been instrumental in the growth of my business. From day one, she brought my vision to life through thoughtful, strategic web design and a beautifully streamlined user experience. She implemented clear SEO parameters that significantly improved our online visibility… and crafted powerful, engaging website content that truly reflects our brand voice. Her talent doesn’t stop there—she’s exceptional at social media marketing and design, always delivering high-performing assets that elevate our presence. Rachel is a joy to collaborate with: professional, reliable, creative, and deeply invested in her clients’ success.”

— Alec, Primal Balance Nutrition

Branded website for Stone Impact Fitness in Oceanside, CA, specializing in strength-based personal training and wellness coaching.

Stone Impact

We built this gym’s site from the ground up—migrating them from an outdated Wix build to a sleek, high-performing platform that reflects their bold mission. With a full ZenPlanner integration for seamless membership management, their new site is as strong and strategic as their workouts.

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Custom Shopify site for Mavrik Sportfishing, featuring private fishing charters, gear rentals, and booking for deep-sea trips on the California coast in San Diego.

Mavrik Sportfishing

We built the full brand and online presence for Mavrik Sportfishing, a San Diego-based premium fishing charter. From logo design and website development to social media, email flows, and booking tools, every touchpoint was crafted to elevate the experience. We also handled content capture and print materials—positioning Mavrik as a go-to for serious anglers and adventure-seekers.

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Elegant website for Rhoen Photo, a San Diego-based boutique studio offering luxury equine and canine portraiture, competition photos, and animal fine art.

Rhoen Photo

RHOEN began as a vision for elevated, animal-focused portraiture—and we brought it to life from the ground up. I helped develop the brand name, designed the refined logo, and built the Shopify site on a theme tailored to showcase fine art photography with elegance and ease. Every element, from typography to user flow, was thoughtfully curated to reflect Rhoen’s minimal aesthetic and deep respect for the natural world.

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Modern Shopify site for Apipharma's U.S. launch, showcasing honey-based wellness products including propolis sprays, royal jelly supplements, and natural immune boosters.

Apipharma

We built the U.S. site for Apipharma, a European company known for natural wellness products made with honey, royal jelly, and propolis. The project involved upgrading from a free Shopify theme to a sleek Shopify 2.0 experience—improving conversions and making it easier for customers to explore and understand the product line. We also created a detailed brand guide to ensure consistency as they grow their presence in the U.S. health market.

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Shopify website for Midori Bikinis, an eco-friendly women’s swimwear brand based in California, featuring size-inclusive, Brazilian-cut bikinis designed for surfing and active lifestyles.

Midori Bikinis

I founded Midori Bikinis in 2011 and have built the brand on Shopify since 2013. Over the years, I’ve led multiple custom theme builds, Shopify 2.0 upgrades, and conversion-focused optimizations to support product launches, TryNow integration, and a seamless mobile experience. From founder to front-end—I’ve done it all.

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Built to Sell. Designed by Someone Who Gets It.

From strategy to launch, I build high-performing Shopify websites from the ground up—tailored to your brand, designed to convert, and easy to manage on your own.

Most all-in Shopify sites, $3200. Simple pricing. Serious results.

Let's get movin'