From Founder to Founder.

Your go-to for beautiful, high-performing Shopify websites—designed by a brand founder with 15+ years of experience. From pet brands to tactical gear and everything in between, I build (and migrate) sites that are easy to manage, built to convert, and tailored to your unique voice.

Most full site builds are a flat $3200—simple, predictable, done.

  • ★★★★★

    Rachel did such a great job on our website! She was so thorough in every request I made and went above and beyond to build me out the exact website I envisioned! I highly recommend her and her services to anyone!

    - Regina, Stone Impact

  • ★★★★★

    Rachel’s work is amazing, her attention to detail, communication and passion shines through In abundance. We asked Rachel to build our new website for Alpha Geir and she far exceeded our expectations with the amazing site she produced. We'd highly recommend Rachel.

    - Tommy, Alpha Geir

  • Website mockup showcasing examples of Rachel Midori’s custom Shopify builds for brands across multiple industries

    Our Work ↓ ↓
Alpha Geir website mockup – showcasing rugged, high-converting Shopify design for a tactical apparel

Alpha Geir

AlphaGeir.com launched with us as a brand-new tactical lifestyle company. I developed the brand from the ground up—designing the logo, building the Shopify site, and creating a bold, consistent identity across every touchpoint. From the brand voice to social media content, everything was crafted to resonate with a purpose-driven, resilient audience.

Pet Power Studio website mockup – vibrant Shopify design for a pet wellness brand offering holistic pet care, small-batch treats, and eco-friendly products in the Encinitas beach town.

Pet Power

We revamped Pet Power Studios, a groovy boutique for pets and their people, offering small-batch meals, treats, and holistic wellness guidance. We stayed true to their playful vibe with a bold new brand board, organized their entire product catalog with clear categories and filters, and integrated Recharge to power flexible subscription options—making it easier than ever for pet parents to shop, subscribe, and support their furry companions.

Stone Impact Fitness website mockup – modern Shopify design for a functional training gym in Oceanside, CA, featuring memberships, class schedules, and Zen Planner integration

Stone Impact

We built this gym’s site from the ground up—migrating them from an outdated Wix build to a sleek, high-performing platform that reflects their bold mission. With a full ZenPlanner integration for seamless membership management, their new site is as strong and strategic as their workouts.

Primal Balance Nutrition website mockup – clean Shopify design for a San Diego-based organic meal delivery service with subscriptions and local pickup options

Primal Balance Nutrition

Formerly SDMealDelivery.com, we built their new Shopify site from the ground up—migrating from an outdated Wix platform to a sleek, high-converting experience. We launched a subscription program that’s driving major lifts in signups and retention, and developed a custom brand board to support long-term growth in the health and wellness space.

Apipharma website mockup – U.S. Shopify site design for a European wellness brand offering natural honey-based supplements, propolis throat sprays, and royal jelly skincare

Apipharma

We built the U.S. site for Apipharma, a European company known for natural wellness products made with honey, royal jelly, and propolis. The project involved upgrading from a free Shopify theme to a sleek Shopify 2.0 experience—improving conversions and making it easier for customers to explore and understand the product line. We also created a detailed brand guide to ensure consistency as they grow their presence in the U.S. health market.

Midori Bikinis website mockup – stylish Shopify design for a Hawaiian-inspired swimwear brand offering scrunchy cheeky Brazilian bikini bottoms, adjustable triangle tops, and swimwear made for surfing and sun-soaked adventures

Midori Bikinis

I founded Midori Bikinis in 2011 and have built the brand on Shopify since 2013. Over the years, I’ve led multiple custom theme builds, Shopify 2.0 upgrades, and conversion-focused optimizations to support product launches, TryNow integration, and a seamless mobile experience. From founder to front-end—I’ve done it all.

Mavrik Sportfishing Website – San Diego Fishing Charter Shopify Design with Trip Booking & Gear Rentals

Mavrik Sportfishing

We built the full brand and online presence for Mavrik Sportfishing, a San Diego-based premium fishing charter. From logo design and website development to social media, email flows, and booking tools, every touchpoint was crafted to elevate the experience. We also handled content capture and print materials—positioning Mavrik as a go-to for serious anglers and adventure-seekers.

  Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.   Full site delivery in just 3 weeks for standard projects.

Built to Sell. Designed by Someone Who Gets It.

From strategy to launch, I build high-performing Shopify websites from the ground up—tailored to your brand, designed to convert, and easy to manage on your own.

Most all-in Shopify sites, $3200. Simple pricing. Serious results.

Let's get movin'