From Founder to Founder.

Your go-to for beautiful, high-performing Shopify websites—designed by a brand founder with 15+ years of experience. From pet brands to tactical gear and everything in between, I build (and migrate) sites that are easy to manage, built to convert, and tailored to your unique voice.

Most full site builds are a flat $3200—simple, predictable, done.

  • ★★★★★

    I was so thrilled with the work that Rachel did creating our website! The design is fantastic, modern, and perfectly reflects our facility and style. It's also so easy to navigate. I appreciate how Rachel was attentive to all of my needs and feedback throughout the process. We highly recommend Rachel’s talent, professionalism, and dedication to creating exceptional websites.

    -Shanan‘s Daycare 

  • ★★★★★

    Rachel did such a great job on our website! She was so thorough in every request I made and went above and beyond to build me out the exact website I envisioned! I highly recommend her and her services to anyone!

    - Regina, Stone Impact

  • ★★★★★

    Rachel’s work is amazing, her attention to detail, communication and passion shines through In abundance. We asked Rachel to build our new website for Alpha Geir and she far exceeded our expectations with the amazing site she produced. We'd highly recommend Rachel.

    - Tommy, Alpha Geir

Alpha Geir website mockup – showcasing rugged, high-converting Shopify design for a tactical apparel

Alpha Geir

AG launched with us as a brand-new tactical lifestyle company. I developed the brand from the ground up—designing the logo, building the Shopify site, and creating a bold, consistent identity across every touchpoint.

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Colorful, user-friendly eCommerce site for Pet Power Studio, a woman-owned pet boutique in Encinitas, California featuring sustainable dog apparel, accessories, and toys.

Pet Power

We revamped this groovy pet boutique offering small-batch meals, treats, and holistic wellness guidance. We stayed true to their playful vibe, organized their catalog with clear filters, and re-integrated Recharge to power flexible subscription options.

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SEO-optimized Shopify site for Primal Balance Nutrition, a local organic meal prep and delivery service offering clean, chef-made meals across San Diego.

Primal Balance Nutrition

We rebuilt this meal delivery platform from the ground up—migrating from Wix to a sleek, high-converting Shopify experience. We launched a retention-driving subscription program and created a custom brand board to support long-term growth.

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Built to Sell. Designed by Someone Who Gets It.

From strategy to launch, I build high-performing Shopify websites from the ground up—tailored to your brand, designed to convert, and easy to manage on your own.

Most all-in Shopify sites, $3200. Simple pricing. Serious results.

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Keep the momentum going.

Email campaign design and execution with high-converting newsletters and flows.

Email Services