I’m a brand founder and Shopify web designer based in Carlsbad, San Diego County. I help small businesses across California and the US build websites that feel like them and make the next step easy.
It started with swimwear. Here’s the story.
At 18, I started my first brand, Midori Bikinis, from my college dorm room after spending a summer in Oahu with a one-way ticket and a lot of curiosity. What began as a side project to make my own bikinis (which miserably failed at first) grew into a globally recognized swimwear brand built on transparency, inclusivity, and community.
Over the next decade, I ran Midori solo, doing everything from design and logistics to customer support, creative direction, and marketing. Along the way, I scaled it to $3.1 million in sales and built a loyal community of over 220k followers.
Today, I bring that same creative strategy and technical know-how to web and email design for other small businesses and founders who want to build something meaningful.
While web and email design are my specialties, I love sharing the lessons I’ve learned along the way. Those small insights that often turn into big growth moments for my clients. Arguably so, some of those “tidbits” have proven even more valuable than the projects themselves. (Cue the round of applause for all my hard work on their sites and emails, lol.)
From building Shopify websites to crafting Klaviyo and Omnisend campaigns, I create digital experiences that form the perfect pathway toward conversion.
Modern websites and emails that do the heavy lifting, so you can focus on what actually moves the needle.
