From Swimwear Founder to...
well, whatever you'd call this role today. Let's go with Web Designer, for starts. How did it all transpire? Well, that's a story.
Buckle up, we're about to take off.
Built on Experience
At 18, I started my first brand, Midori Bikinis, from my college dorm room after spending a summer in Oahu with a one-way ticket and a lot of curiosity. What began as a side project to make my own bikinis (which miserably failed at first) grew into a globally recognized swimwear brand built on transparency, inclusivity, and community.
Over the next decade, I ran Midori solo, doing everything from design and logistics to customer support, creative direction, and marketing. Along the way, I scaled it to $3.1 million in sales and built a loyal community of over 220k followers.
What I do now
Today, I bring that same creative strategy and technical know-how to web and email design for other small businesses and founders who want to build something meaningful.
While web and email design are my specialties, I love sharing the lessons I’ve learned along the way. Those small insights that often turn into big growth moments for my clients. Arguably so, some of those “tidbits” have proven even more valuable than the projects themselves. (Cue the round of applause for all my hard work on their sites and emails, lol.)
From building Shopify websites to crafting Klaviyo and Omnisend campaigns, I create digital experiences that form the perfect pathway toward conversion.
My Background
MBA + B.A. in Organizational & Managerial Communication
from Point Loma Nazarene University
15+ years of hands-on brand experience
from concept and design to logistics and scaling
Built a loyal community through authenticity, inclusivity, and genuine connection
from transparent communication and hands-on engagement
Look Great. Sell Better. Grow Smarter.
Modern websites and emails that do the heavy lifting, so you can focus on what actually moves the needle.